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In a demand driven and community
based programmes, effective and creative communication,
and properly developed capacity of individual staff,
stakeholders and institutions play crucial role in
their success. Both Swajaldhara and TSC lay greater
emphasis on use of IEC and HRD to generate demand,
awareness and participation in water and sanitation
programmes. Adequate funds have also been provisioned
for these purposes but so far IEC and HRD have been
implemented in ad hoc and sporadic manner across the
country. In some places, results have been good and
some place not so satisfactory in the absence of clear
strategy, plan of action, modules, and untargeted
resources centers which can help in proper implementation.
It is, therefore, realized that for the development
of communication tools and modules and implementation
of the water and sanitation programme in the reform
mode at the grassroots level requires adequate specialized
human resources at various levels. This way, Communication
and Capacity Development (CCD) Unit has been designed
and proposed to be implemented in each State. The
guidelines of CCDU have now been revised and circulated
to all states.
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