The Rural Sanitary Mart (RSM) as a stand alone or combined with the Production Center is an effective strategy of TSC to meet sanitary ware and services demand. It functions as a hub for providing Alternative Delivery Mechanism in terms of low cost sanitary items and services. Usually, this involves setting up a Production Center for manufacturing of low cost sanitary hardware and marketed through RSMs generally managed by a government agency or NGO. The objective of establishment of RSM is not limited to its functioning to accelerate the pace of the sanitation programme but also to provide need based, locale specific people centered system of outreach services of trained masons, economically viable low cost sanitation options including the various low cost designs of the super structure and catalyze the change in behavior and adoption of hygiene facilities through IEC materials such as pamphlets, posters, brochures, stickers, etc. However, the viability of such RSMs/PCs often depends on demand generated for toilets. The key features and Provision of RSMs/PCs under TSC are:

RSM is an outlet dealing with the materials required for the construction of not only sanitary latrines but also other sanitary facilities required for individuals, families and the environment in the rural areas. RSM should have those items, which are required as a part of the sanitation package. It is a commercial enterprise with a social objective.

The main aim of having a RSM is to provide materials and guidance needed for constructing different types of latrines and other sanitary facilities, which are technologically and financially suitable to the rural areas.

The Production Centers/ Rural Sanitary Marts could be opened and operated by NGOs / Panchayats.

For this purpose, about 5% (subject to a maximum of Rs. 35.00 lakh) of the total TSC project outlay has been earmarked. Funding for this component is in the ratio of 80:20 between the GOI and State Government. A maximum amount of Rs.3.5 lakh per Rural Sanitary Mart/ Production Center can be provided under the TSC. The fund provided to NGOs/ Panchayats for setting up of Rural Sanitary Marts/ Production Centres should be used as revolving fund. After RSM/ PC attains a level of sustainability the fund should be returned to the District Implementing Agency. A lot of flexibility is given to set up RSMs as per local conditions.